I've been trying to get my head around product development lately. I've been thinking about the idea of a 'product that delivers on its promise', and how that's become far more important in marketing than ever before. So I wanted to learn about, what it is that truly makes a good product.
Year after year, scores of muslims around the world participate in what is known as the holy month of Ramadhan.
This is a process whereby each person fasts between the hours of sunrise and sunset. No food and no water. Zilch.
I'm not someone that ever gets taken with media hype, so when the first iPhone came out it wasn't even a blip on my radar.
I've been putting off doing one task in particular for the last few days. All in all it's a task that i felt would take me around 3 to 4 hours spread over at least two days, but today I got it done in about 50 minutes.
In the last two days I've focused ten folds more on my business and I know what it requires and I have been able to perform as I have always wanted to for my business. I think business has a lot to learn from parenting. We often create a business and forget that it is no different to a new born child.
(Two days earlier...)
You wait so long for the expected and unexpected you simply don't know when the call will come and the world will stop revolving (at least for you). Seriously that is what happens on the day of a new arrival. You leave your work where it is, you forget your lunch and don't care if you had a million calls to make and bills to pay. Something extraordinary just happens, you get your act together, you know the quickest route to your destination, you've worked out the entire if's, but’s and what-if's. You reach the scene and you know what to do. There is no room for errors, there is no second chance. Everything has to work first time for the new arrival. From providing comfort for the newborn to medicine, from temperature setting to handling, everything is perfected. You know you can't do much these days as it is the doctors, nurses and unnamed (and unseen) staff that do most of the work. Nevertheless there is a great burden on your shoulders, you know that you have to be alert for any arising “situation”. You know your body and mind is going to perform to its max. Why is this?
For me the best parenting example I've witnessed is that of the "Emperor penguins" in the documentary called "March of the penguins" (You might still be able to find it on BBC iPlayer). Somehow I feel just like a penguin right now, I know what to do and how critical everyone of my decisions and actions are, no matter how seemingly trivial. Is it because it is now relevant to another life or is it because there is a sixth sense that is guiding me(?)
(Back to today….)
When I started my business in a joint partnership, I guess i didn't give it the kind of baby treatment it needed. Just imagine, a new born not looked after, what kind of life he/she would have. It is the very early stages that really help us towards a healthy start, yet many of us don't treat our business with the same due care and attention.
When the child is born there are people in the hospital who know what their role is and start executing their role ASAP. This is not the case for any new business these days. Just because a new business was started there are no automatic helpers in place, there is no one who has worked out all the odds, planned for eventualities and considered all the options. It always seems to be about finding the fastest way to get to "doing what you love". Yet isn't this the key reason why most businesses fail? Because they don't care of the 'baby', the founders are more interested getting what they want from their business?
No wonder new start-ups die so quickly. I never thought that the birth of a child could teach me so much about my business. Looking back it now makes so much sense.
A new born child doesn’t just do well on his own. There is a lot owed to people around him. Could a child survive on his/her own? The answer is so simple, yet when a business is started we forget how much care it really needs how desperately it is dependent on its founders.
Moving on from the most obvious I want to talk about another great lesson I've learned. When the child is born the emphasis is most on its health and functioning of various organs. Some would say that motherly love is the most important for a new born. Might be so?
I feel in the first few weeks the most important need of the baby is the functioning of all the organs. From heart to lungs, kidneys and brain, everything must work in perfect harmony to sustain life. Yet when we create a business we leave vital things out, thinking that we will get to them some other time. This is not the case for a new born. The moment the birth has taken place the emphasis is on functioning of the organs. You will never here the attending doctor say, "Give the new born it's mother's love", No, No and No! He checks if the new born needs any life support and if all organs are functioning correctly. Should the staff find something wrong, all wheels of medicine and a great system go in motion. Every second counts and everyone is clear about what they need to do. It's a well oiled, well organised system.
Oddly enough the National Health Service has much to teach (through the way it does baby care) the small business and new Start-Ups. Not long ago I read a book called E-Myth by Michael Gerber, who stresses the importance of "Systems". This book created a major shift in my thinking pattern, and made me realise the importance of systematisation.
If you try these days to talk to a small business owner and tell them the importance of systems, you would get a strange look as if you just landed from Mars. Ok, before you nuke me for this, I'm not suggesting this is the case for all businesses.
Going back to my point about parenting and entrepreneurship, the systems are visible both outside and inside for the new born. Although I can’t say this with complete certainty, I'm pretty sure that when a baby is born he's not looking for motherly love, but rather the life support he/she needs. This of course is the new eco-system the baby has just found himself in. I'm not suggesting in any way that a mother’s care is not necessasary, far from it. What I mean is that in the list of priorities for the new born, motherly love is not high up on the list (Maybe two months after the birth). Being able to breathe (functioning organs) is far more important.
Finally I want to talk about the role of father. I think "father" is a title that has to be earned. I don't think that the title "father" has anything to do with the biological relationship with another life, maybe in biological terms but not in ordinary terms. I think this is a title earned through the provision of ongoing due care.
In business terms I think most people are quick to call themselves "Entrepreneur", not realising that this is a title that has to be earned. I absolutely hate when people call themselves entrepreneur and haven't got a clue about the basics of the responsibilities. Think of this, what is the responsibility of a father for a new born?
Let's see, he has to make provisions, he has to drive to places, he has to have money, and he has to have access to good doctors for the new born. Soon after he has to be a role model and be a provider when ever needed. Is this what today's entrepreneurs are for their new business in the first year?.Hmmm, not really. I don't call myself entrepreneur yet. I know what it means and I'm still long way from claiming this title. Please think about the importance of it, as one can be easily deluded.
Too often parents upon the birth of new child put him/her on a course that they either wished for themselves and/or had failed in achieving. You see yourself in the child and want them to act the way you would have wanted yourself to. The truth is, we forget that this is the birth of a new person, even though there is a biological link; we do not control the fate for the child or what the new child would want. In a new business often a person will reinforce their views onto the business and make it achieve what they couldn't. THIS IS DISASTEROUS, because the business is an entity on its own, it has its own needs and desires and it is the business that has to grow not the founder. Have you ever thought the idea of Limited company etc? What is that about? It is exactly this. It is an entity which is not YOU (The owner)
Make the business grow as an entity, ask yourself, what does the business need, just as you would ask a new born child, what does he/she want. So next time the baby is crying, concentrate on the baby’s face and see what he/she is trying to express to you rather than sticking a bottle of milk or mollycoddling him/her when he might just want you to take the blanket off. Watch your business, read it's facial expressions, "listen" (track and monitor data) when the business is operating to see where it really wants/needs/should head to.
I think I have understood what parenting business is. I think the businesses created for our own selfish reasons simply don't succeed because we forget that it is a “new born” and what nourishment and care it really needs. Businesses have their own identity just like a new born and have to be treated for their own wellbeing. The new born needs parenting and NHS staff and it’s systems ready to get them on the right track both physically and emotionally. Did your business get the right nourishment when it was born? Did it get it’s share of NHS systems? Did you have the doctors and nurses ready for it? If not what are you going to do to compensate as a parent? What have you done for your new born, i mean, business lately?
For the last 6 months, every Tuesday of the week, I have been spending an average of 3 to 5 hours (in one sitting) at my local Starbucks Cafe.
Over the last few years I've constantly heard people say the same few things about Microsoft.
Apologies for the poor picture quality. iPhone cameras are so rubbish (how ironic).